Film Analysis - The Pianist Essay Example | Topics and Well Written Essays - 1250 words

Film Analysis - The Pianist - Essay Example Be that as it may, not long before he is going to board, one of the Jewish gatekeepers hauls him off the mark and coincidentally spares Szpilman’s life. Throughout the following hardly any years, Szpilman goes all around while attempting to keep away from the German soldiers. He deals with this effectively, despite the fact that there are a couple of near disasters. In one loft where he was staying, Szpilman tipped over certain plates, making a noisy blast. Promptly a neighbor was hitting into the entryway and asking who was there. Once Szpilman opened the entryway, the lady requested distinguishing proof. We he could create none, the lady began yelling that he was a Jew and that he should have been gotten. Szpilman figured out how to run down the steps and escape as quick as could be expected under the circumstances. Before long, a key defining moment in the film started. The Polish Uprising started in August of 1944 and brought about the final Jews being executed. Szpilman i s nearly executed all through this fight, however figures out how to remain alive. When the Germans are generally driven away from the city, Szpilman is one of only a handful not many to even now be living in the war-demolished city of Warsaw. Scarcely figuring out how to remain alive, Szpilman endeavors to discover whatever food he can. As he is attempting to open a jar of pickles, a German chief, Wilm Hosenfeld, finds Szpilman in solitude. After a couple of short inquiries, Captain Hosenfeld approaches Szpilman if his job. Szpilman reacts that he was a piano player. To this, Captain Hosenfeld just stated, â€Å"A musician. Come. Play.† Szpilman chooses to play â€Å"Ballade in G-Minor, Op. 23† by Chopin. At the sound of this, Captain Hosenfeld felt contacted enough to save Szpilman’s life. This scene is one of the most affecting in the film since it shows that despite the fact that two individuals might be at war, they can at present observe the integrity in o ne another. The producer, Roman Polanski, is attempting to show the Holocaust through the eyes of one man’s genuine story. Frequently Holocaust motion pictures center around the Jewish race all in all, which is fine, however it perhaps not generally the most ideal approach to speak to the Holocaust. In taking a gander at it from one person’s perspective, the crowd can feel the feelings of the character and how upsetting that time would have been. In the piano scene with the German chief, Polanski is attempting to show that not all Germans are as malevolent the same number of individuals think. The cliché German of that day, and somewhat of the present day, is one who is continually hollering and putting others down due to their race. This German Captain Hosenfeld gives the crowd a side of a German war character that is, for a few, not typical. In numerous Hollywood films, Germans are constantly depicted to be the trouble makers. This is on the grounds that, for the mo st part, numerous Americans of Jewish plummet use incredible force in high places and would thus be able to get their perspectives across without any problem. At the point when Captain Hosenfeld asks Szpilman to play something on the piano, he is allowing the Jew to show his abilities. Numerous individuals would have expected Szpilman to be shot in a flash basically for the way that he was Jewish, yet Captain Hosenfeld saw something in Szpilman that maybe numerous others would never observe. When he started tuning in to the piano, Captain Hosenfeld was so caught by what he was hearing that he felt kindness for Szpilman and his circumstance. It may be the case that meeting the piano activated something in Captain Hosenfeld’s memory. Perhaps he had a cheerful memory of the piano as a youngster. The fact of the matter is that Polanski is indicating how

Elie Wiesel Essay Research Paper Eliezer Wiesel free essay sample

Elie Wiesel Essay, Research Paper Eliezer Wiesel was conceived in 1928, an indigen of Sighet, Transylvania ( Romania ) which is close to the Ukrainian limit line ; He grew up sing direct the detestations of the Holocaust, this began when at 15 mature ages old Wiesel and his family unit were expelled by the Nazis to Auschwitz. His female parent and more youthful sister died at that place, his two more seasoned sisters endure. Wiesel and his male parent were consequently moved to Buchenwald In 1945, at the terminal of the war, Elie moved to Paris, where he considered writing, tenet, and mental science at the Sorbonne. With a powerful urge to create, Elie functioned as a writer in Paris before going to the United States in 1956. He turned into an American resident about coincidentally. In the wake of being in New York City on a task, he was hit by a taxi, and kept to a wheelchair for a twelvemonth. A companion persuaded him to use for U. We will compose a custom paper test on Elie Wiesel Essay Research Paper Eliezer Wiesel or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page S. citizenship, and he at long last chose to remain in America. Elie has composed in excess of 35 books, including Night, The Accident, A Beggar in Jerusalem, The Forgotten and From the Kingdom of Memory. His wedded lady, Marion, has interpreted the vast majority of his books into English. His books have won army grants, including the Prix Medicis for A Beggar in Jerusalem, the Prix Livre Inter for The Testament and the Grand Prize for Literature from the City of Paris for The Fifth Son. Wiesel # 8217 ; s latest books distributed in the United States are A Passover Haggadah, Sages and Dreamers. The main volume of his diaries, â€Å"All Rivers Run to the Sea† was distributed in New York by Knopf distributing houses in December 1995. THIS IS ELIE PICTURED WEARING HIS NOBEL PRIZE MEDAL THAT HE WON IN 1986 He has been granted the Presidential Medal of Freedom, the United States Congressional Gold Medal, the Gallic Legion of Honor, the Medal of Liberty Award and, in 1986, the Nobel Peace Prize for his endeavors in bettering the existence conditions, and propelling the dread and planetary belief of Jews. For this equivalent ground, Mr. Wiesel was given an Ellis Island Medal of Honor in 1992 and He has gotten in excess of 75 privileged evaluations from foundations of higher securing. Elie Wiesel has been Distinguished Professor of Judaic Studies at the City University of New York ( 1972-1976 ) , and first Henry Luce Visiting Scholar in the Humanities and Social Thought at Yale College ( 1982-1983 ) . Since 1976, he has been the Andrew W. Mellon Professor in the Humanistic orders at Boston University where he other than holds the rubric of University Professor. He is an individual from the Faculty in the Department of Religion each piece great as the Department of Philosophy. He has been an American resident since 1963 and lives in New York with his wedded lady and kid.

Effects of Age on Memory Essay - 550 Words

Effects of Age on Memory (Essay Sample) Content: Effects of age on memoryStudentà ¢Ã¢â€š ¬s NameUniversity AffiliationEffects of Age on MemoryOne of the major concerns about aging is the possible loss of memory. Young people seem to have a quick grasp on things as their brains develop, but as they age they tend to become forgetful. This is as a result of impairment of episodic memory that carries source information that includes where and when a person learned information.Parts of the brain essential to memory are very susceptible to aging. An area of the brain known as hippocampus loses about 5 percent of its nerve cells every twenty years (Myers DeWall, 2014). Also the brain itself tends to shrink becoming less efficient as people grow old. Researchers have tried to come up with assumptions for this deterioration, but most of them believe that aging leads to a significant drop in the production of acetylcholine, a neurotransmitter that is fundamental to learning and memory (Cansino, et al., 2015)As people grow o ld, substantial changes in the brain make it hard to remember efficiently. Losing keys, forgetting someoneà ¢Ã¢â€š ¬s name or misplacing keys are some of the common experiences when aging that are attributed to memory loss. People who are aging may also have difficulty in processing information or learning new things. They may also find it very hard to do more than one task at any given time. For example, an aging person may not be watch television at the same time try to fry eggs. It is difficult for such a person to shift focus from the television to the cooking and vice versa.How aging affects memory loss may also be influenced by a number of factors. This may be the emotional state of a person, the stress levels, biases, previous memories and the personà ¢Ã¢â€š ¬s perception. Effects of normal aging on memory result from changes within the brain and so as to understand how aging affects memory we should be able to understand how memories are stored in our brains. Research has shown that older adults use less efficient encoding and retrieval as they age (Angel et al., 2011). They also connect less in self-initiated programs due to reduced concentrating capacity.As people grow old, their capacity to create new memories is affected, and thus it becomes difficult to learn new things. Older people require more time to learn something new, and it also takes a substantial amount of time to retrieve the said information (.Aging also affects memory performance, and older people seem not to have confidence in themselves. Sequential performance also diminishes given that older people find it difficult to execute a series of steps required to perform routine tasks. For example, an aging person may find it difficult to remember steps required to make coffee.... Effects of Age on Memory Essay - 550 Words Effects of Age on Memory (Essay Sample) Content: Effects of age on memoryStudentà ¢Ã¢â€š ¬s NameUniversity AffiliationEffects of Age on MemoryOne of the major concerns about aging is the possible loss of memory. Young people seem to have a quick grasp on things as their brains develop, but as they age they tend to become forgetful. This is as a result of impairment of episodic memory that carries source information that includes where and when a person learned information.Parts of the brain essential to memory are very susceptible to aging. An area of the brain known as hippocampus loses about 5 percent of its nerve cells every twenty years (Myers DeWall, 2014). Also the brain itself tends to shrink becoming less efficient as people grow old. Researchers have tried to come up with assumptions for this deterioration, but most of them believe that aging leads to a significant drop in the production of acetylcholine, a neurotransmitter that is fundamental to learning and memory (Cansino, et al., 2015)As people grow o ld, substantial changes in the brain make it hard to remember efficiently. Losing keys, forgetting someoneà ¢Ã¢â€š ¬s name or misplacing keys are some of the common experiences when aging that are attributed to memory loss. People who are aging may also have difficulty in processing information or learning new things. They may also find it very hard to do more than one task at any given time. For example, an aging person may not be watch television at the same time try to fry eggs. It is difficult for such a person to shift focus from the television to the cooking and vice versa.How aging affects memory loss may also be influenced by a number of factors. This may be the emotional state of a person, the stress levels, biases, previous memories and the personà ¢Ã¢â€š ¬s perception. Effects of normal aging on memory result from changes within the brain and so as to understand how aging affects memory we should be able to understand how memories are stored in our brains. Research has shown that older adults use less efficient encoding and retrieval as they age (Angel et al., 2011). They also connect less in self-initiated programs due to reduced concentrating capacity.As people grow old, their capacity to create new memories is affected, and thus it becomes difficult to learn new things. Older people require more time to learn something new, and it also takes a substantial amount of time to retrieve the said information (.Aging also affects memory performance, and older people seem not to have confidence in themselves. Sequential performance also diminishes given that older people find it difficult to execute a series of steps required to perform routine tasks. For example, an aging person may find it difficult to remember steps required to make coffee.... Effects of Age on Memory Essay - 550 Words Effects of Age on Memory (Essay Sample) Content: Effects of age on memoryStudentà ¢Ã¢â€š ¬s NameUniversity AffiliationEffects of Age on MemoryOne of the major concerns about aging is the possible loss of memory. Young people seem to have a quick grasp on things as their brains develop, but as they age they tend to become forgetful. This is as a result of impairment of episodic memory that carries source information that includes where and when a person learned information.Parts of the brain essential to memory are very susceptible to aging. An area of the brain known as hippocampus loses about 5 percent of its nerve cells every twenty years (Myers DeWall, 2014). Also the brain itself tends to shrink becoming less efficient as people grow old. Researchers have tried to come up with assumptions for this deterioration, but most of them believe that aging leads to a significant drop in the production of acetylcholine, a neurotransmitter that is fundamental to learning and memory (Cansino, et al., 2015)As people grow o ld, substantial changes in the brain make it hard to remember efficiently. Losing keys, forgetting someoneà ¢Ã¢â€š ¬s name or misplacing keys are some of the common experiences when aging that are attributed to memory loss. People who are aging may also have difficulty in processing information or learning new things. They may also find it very hard to do more than one task at any given time. For example, an aging person may not be watch television at the same time try to fry eggs. It is difficult for such a person to shift focus from the television to the cooking and vice versa.How aging affects memory loss may also be influenced by a number of factors. This may be the emotional state of a person, the stress levels, biases, previous memories and the personà ¢Ã¢â€š ¬s perception. Effects of normal aging on memory result from changes within the brain and so as to understand how aging affects memory we should be able to understand how memories are stored in our brains. Research has shown that older adults use less efficient encoding and retrieval as they age (Angel et al., 2011). They also connect less in self-initiated programs due to reduced concentrating capacity.As people grow old, their capacity to create new memories is affected, and thus it becomes difficult to learn new things. Older people require more time to learn something new, and it also takes a substantial amount of time to retrieve the said information (.Aging also affects memory performance, and older people seem not to have confidence in themselves. Sequential performance also diminishes given that older people find it difficult to execute a series of steps required to perform routine tasks. For example, an aging person may find it difficult to remember steps required to make coffee....

How to Back up a Microsoft Access Database

You store critical data in Access databases every day. Have you ever stopped to consider whether youre taking appropriate actions to protect your database in the event of a hardware failure, disaster, or other data loss? Microsoft Access provides built-in functionality to help you back up your databases and protect your organization. You can store the backup file anywhere, be it on an online storage account or just a flash drive or external hard drive. Make an Access Database Backup These steps are relevant to MS Access 2007 and newer, but make sure to follow the instructions that pertain to your version of Access, be it 2010, 2013, or 2016. See how to back up a 2013 Access database if you need help there. Start by opening the database you want to have a backup for, and then follow these steps: MS Access 2016 or 2013 Go into the File menu.Choose Save As and then click Back Up Database from the Save Database As section.Click the Save As button.Choose a name and pick where to save the backup file, and then click Save. MS Access 2010 Click on the File menu option.Choose Save Publish.Under Advanced, select Back Up Database.Name the file something memorable, place it somewhere easy to access, and then choose Save to make the backup. ​MS Access 2007 Click the Microsoft Office button.Choose Manage from the menu.Select Back Up Database under the Manage this database area.Microsoft Access will ask you where to save the file. Choose an appropriate location and name and then click Save to make the backup. Tips: After backing up the Access database, open the backup file in MS Access to verify that it completed successfully.For optimal protection, store a copy of your database backups in an offsite location on a periodic basis. If its a personal database that rarely changes, you might want to put a CD copy in a safe deposit box quarterly. Critical business databases might be backed up to magnetic tape on a daily (or more frequent) basis.Make database backups part of your regular safe computing routine.You may wish to optionally encrypt your database backups if your database contains sensitive information. This is a great idea if you plan to store it remotely.

Professional Experience as a Preceptor - 1553 Words

Introduction In this paper I will discuss how preceptors and educational leaders have contributed to my nursing career and many others. The mentors who have the most influence on nurses are those that stick with the nurses and help give them the motivation they need to move through obstacles. In the first few paragraphs, I will discuss my personal experience with a mentor and the characteristics they possessed that were beneficial to me. Mentors have become a great influence in my career and many others. In the last section of this paper, I will discuss some of my personal experiences in example and support why I value the characteristics by referring back to peer reviewed articles. Preceptors are essential and irreplaceable in the†¦show more content†¦The preceptor must be accountable and easily accessible; they must be accountable for whatever advice is given to another nurse. If a nurse is in need of some counseling or advice, the preceptor needs to be readily accessible for the nurse to be able to get help or advice as needed and as often as required to help guide them in their nursing profession transition. Personal Preceptor Experience I had an excellent preceptor in nursing school and once I graduated and became a nurse. I will be describing them both and how they were helpful. In nursing school I was able to have the director of the nursing program as a mentor. She took it upon herself to offer her advice and help whenever she saw I was struggling and needed the advice and help of another. When trying to do well on test she was easily accessible, I was able to make an appointment with her and she actually went over practice questions with me. She broke down the question and helped me to see how I should be thinking when looking at any question. She was honest with me in giving me feedback when she seen my test scores and praised me when I did well. However; when I would not do so well on an exam she would take me aside and ask me what happen, how I was feeling, and help me understand what she thought the problem was and what she thought would help next time so I would do a better job. She was there to support me every time I needed it,Show MoreRelatedDeveloping a Set of Guidelines for Conducting Performance Appraisal for Preceptors1117 Words   |  4 PagesClinical preceptors Introduction There is a gap that is left between the classroom time and clinical area for practitioners in nursing. To bridge the gap, preceptorship method is applied. These preceptorship sessions are used to prepare the undergraduate nurses and give them experience. A receptor is a registered nurse who has experience in the actual field and is usually enthusiastic about the profession and has aspiration to teach (Myrick Yonge, 2005). The preceptor is charged with the roleRead MoreBenners theory and usefulness Essay1021 Words   |  5 Pagespublished in 1984.The model which applies the Dreyfus model outlines five stages of nursing, novice, advanced beginner, competent, proficient and expert(Benner1984). The central concepts of Benner’s model are those of competence, skill acquisition, experience, clinical knowledge and practical knowledge. (McEwen Wills 2014).She also identifies seven domains of nursing practice: Helping role, Teaching or coaching function, Diagnostic client monitoring function, Effective management of rapidly changingRead MoreThe Importance Of The Advanced Practice Nurse848 Words   |  4 Pagesas pass/fail. The blended classroom experience utilizes a face-to-face, â€Å"Go-to-meeting† format and self-paced online activities involving group activities using Blackboard; chats, blogs, emails, journaling, and web posting are also incorporated. 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Some preceptors can be intimidating and overbearing. Others may be too carefree and fail to properly prepare their students for the potential consequences of their actions. In the next several paragraphs I will explore research on the benefits of working closely with a preceptor in the nursing field, what qualitiesRead MoreWalgreens Pharmacy : A Better Sense Of The Company s Values And Future Goals947 Words   |  4 Pagesdelivery across the nation. Relating the internship to the pharmacy curriculum, there are two classes which had the most influence towards understanding over-the-counter medications: Drug Action II and Self-Care. During one of the site visits, my preceptor took the time to talk to me about various types of cough and cold medicine in order to provide appropriate recommendations to customers. 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Marketing and Promoting E-commerce Mobile App

Question: Discuss about the Marketing and Promoting E-commerce Mobile App. Answer: Introduction E-commerce is considered to make marketing and the business simpler through efficient service delivery that satisfies the consumers and the investors. A mobile application is developed for the supermarkets that use the e-commerce concepts and the mobile technology. Franchise supermarket is a major business that is considered in this paper and this uses the concepts of e-commerce and mobile technology (Turban, Strauss and Lai 2015). The marketing and promotional strategy developed for the supermarkets will make sure to promote the goal to offer a mobile application that will facilitate consumers to make purchases through mobile applications. The objective of the current paper is to develop marketing and promotional strategy for the new mobile application of the supermarkets. The developed marketing strategies and storyboard for online advertisement promote that the new mobile applications for supermarkets will use location-based services that will alert the users in the nearby supermarket branches and certain associated services (Einav et al. 2014). Moreover, Michael Porters Four Ps model including product, pricing, place and promotion based strategies will also be developed for the new e-commerce business. Storyboard that will be prepared for online advertisement intends to examine distinct approaches employed by the supermarkets through developing video adverts for marketing the e-commerce mobile applications. Marketing Strategy Proposal An effective marketing strategy is considered to be prepared for the new e-commerce mobile applications through employing Michael Porter 4Ps model. Product- The supermarkets offer a great range of products to all its target consumers. The product mix of the supermarkets identifies the outputs of the supermarkets (Hew et al. 2016). The supermarkets tends to have a diverse range of product mix and also keeps on expanding its product offerings that includes major categories mentioned under: 1. Appliances2. Clothing and handbags3. Computers and printers4. Grocery5. Jewellery and watches6. Health and beauty7. Furniture8. Home services9. Sports and fitness 10. Gasoline11. Health and beauty12. Furniture13. Baby products Along with offering the following products that is found within the supermarkets stores and warehouses, the supermarkets offers certain services that includes photo printing services, payroll services within business services and life insurance within life services. Such aspect of marketing mix indicates that the supermarkets have made great expansion of its products mix to a significant diversification degree (Strm, Vendel and Bredican 2014). The product aspect of the marketing mix affects the supermarkets through defining consumer experience. The supermarkets attain convenience as it offers a wide range of goods within its stores and the e-commerce websites of the supermarkets are developed in a better manner for assisting the shoppers in finding goods those are required by them. Pricing- The supermarkets employ market-based pricing strategy. Such pricing strategy employs mart conditions and use of its e-commerce and mobile applications as a basis for setting suitable prices. Generally, the supermarkets intends to offer lowest possible prices for the bulk or wholesale purchases through e-commerce platform in consideration to the prices set by other supermarkets within the retail market. In such conditions, pricing strategy of the supermarket is deemed an advanced version of the high-low pricing strategy that considers offering discounts for facilitating the consumers to save money (Cao et al. 2014). Supermarkets have made sure that great discounts can be attained if the consumers make bulk or wholesale purchases through its mobile applications and e-commerce platform. If the consumers consider making purchase through mobile applications and e-commerce platform, supermarkets will use everyday low price pricing strategy. The objective of such pricing strategy will be to attract huge consumer populations. Such strategy supports the supermarkets cost leadership strategy. Within the marketing mix, the pricing component serves as the major contributor of the supermarkets competitiveness (Liu et al. 2015). Place- Warehouse-style stores are the major places where the supermarkets sell all its products. This aspect of the marketing mix strategy indicates the venues through which the supermarkets sells and distributes all its products to its target consumers. The major venues of the supermarkets product distribution is through warehouse-style stores, supermarkets online store and supermarkets online application. The consumers of the supermarkets will be capable to find out several products from several stores through employing their mobile application. Moreover, with shopping from the supermarkets mobile applications the consumers will be able to have enhanced options and superior comparisons (Ziliani and Ieva 2015). The mobile application and the supermarkets e-commerce websites are deemed convenient for the target consumers. Moreover, the mobile users might use the supermarkets mobile application for gaining relevant information about the products and for taking a purchase decision. Consumers can also decide to have their online and mobile purchases delivered to the consumers at their doorstep. In this aspect of marketing mix, the supermarkets can make great use of information technology for wide market reach. Promotion- The promotional mix of the supermarkets includes advertisements, personal selling, sales promotions and the public relations (Hofacker et al. 2016). The supermarkets have developed mobile applications that come with special tabs for advertising the products that the business can use for gaining high revenue from the products offered by the businesses. The supermarket use bulk and wholesale discounts as a form of advertising strategy for the consumers those shop through mobile application and e-commerce websites. The supermarkets have also developed public relations advertisement for enhancing business and brand image (Einav et al. 2014). With the advancement of application market, supermarkets can consider advertising through usage of mobile application. Mobile marketing can be used by the supermarkets, through which the consumers can directly click on the advertisement and get to know about the offers or special discounts if they ordered products through mobile app. or e- commerce platform. Social media can also be end for the e-commerce and mobile application advertising (Holmes, Byrne and Rowley 2013). To promote their mobile applications, the supermarkets can get involved in e-commerce advertising through implementing several marketing techniques such as pay-per click ads, you tube channels, face book and other social media channels. E-commerce businesses of the supermarkets also considers advertising through social media channels as this can facilitate the business to generate CPM ads which can target people based on data that they have offered about themselves. Storyboard for Online Advertisement Problem Addressed by the App There are several problems those are addressed by the newly launched e-commerce application those are explained below: Supermarkets deals with issues in expanding their market and easily gain huge consumer base. The current e-commerce application developed by the supermarkets intends to decrease its cost of generating process along with managing and retrieving manual information through digitizing information (Taylor and Levin 2014). It becomes extremely difficult for the consumers to gin any-time enquiry regarding a particular product and view all its product options quickly and getting prompt delivery. Moreover, it has been observed that the consumers have a hectic life for which they do not get enough time to visit supermarkets for shopping and consider ordering through e-commerce platforms. The newly launched mobile application for the supermarkets will help in addressing the issues such as reducing expenses of the store font (Turban et al. 2015). This is because a traditional supermarket might experience huge overhead costs in maintaining a storefront. However, the e-commerce business of supermarkets does not experience such overhead expenses and automated billing through the mobile application can help in cut additional labour cost. Consequences of the Problem Certain consequences can arise because of the problems identified and this includes: The mobile application of the e-commerce business is that the app. comes in just one language. If the supermarkets launch the application, it can be used by it consumers all through the world and this cannot be highly successful unless the app supports multiple languages that will be understandable by all its consumers (Izquierdo-Yusta, Olarte-Pascual and Reinares-Lara 2015). There can be an issue of ineffective user interface that an impact the popularity of the mobile application. The mobile application indicates that it is less interactive and just comes with certain basic features. If the mobile application is not that interactive then it will not be popular among the target consumers of the supermarkets. If the mobile applications sensor is not that high-tech then it might not prove to be user friendly for the consumers. If the supermarkets are not that efficient in offering e-commerce and mobile applications services to its consumers those prefer shopping online because of their hectic lifestyle then, they the supermarkets tend lose its sales (West, Ford and Ibrahim 2015). Problem Solved by Mobile E-commerce Application The aforementioned identified issues can be solved by the mobile e-commerce application and these are mentioned under: The new mobile application of the supermarkets is so prepared that it is quite user-friendly for its consumers and the consumers can easily purchase goods from the application that will further enhance the supermarkets sales (Kim, Wang and Malthouse 2015). For making the new mobile application of the supermarket highly reliable and understandable for the consumers, supermarkets must consider launching the app in multiple languages. This is possible if the deigning of the application is conducted through understand the demographic of users and through launching app in regional languages. To make the mobile application highly interactive the new application must encompass more options along with tap and swipe. Moreover, the new application also includes interactive options much as shake, flip and tilt (Almeida, Santos and Monteiro 2014). As it is a new mobile application for the supermarkets, there must be tutorials, guidelines, instructions for making it easy for the consumers to understand the application in details. Moreover, introducing the thumbnail and icons can also facilitate the consumers in using the application effectively for purchasing goods. Conclusion The marketing and promotional strategy developed for the supermarkets has made sure to promote the goal to offer a mobile application that will facilitate consumers to make purchases through mobile applications. The objective of the current paper is to develop marketing and promotional strategy for the new mobile application of the supermarkets. From analysis of the marketing strategy for new mobile application, it has been gathered that the product aspect of the marketing mix affects the supermarkets through defining consumer experience. The supermarkets attain convenience as it offers a wide range of goods within its stores and the e-commerce websites of the supermarkets are developed in a better manner for assisting the shoppers in finding goods those are required by them. The supermarkets have developed mobile applications that come with special tabs for advertising the products that the business can use for gaining high revenue from the products offered by the businesses. The new mobile application of the supermarkets is so prepared that it is quite user-friendly for its consumers and the consumers can easily purchase goods from the application that will further enhance the supermarkets sales. Supermarkets deals with issues in expanding their market and easily gain huge consumer base. The current e-commerce application developed by the supermarkets intends to decrease its cost of generating process along with managing and retrieving manual information through digitizing information. Along with offering the following products that is found within the supermarkets stores and warehouses, the supermarkets offers certain services that includes photo printing services, payroll services within business services and life insurance within life services. Such aspect of marketing mix indicates that the supermarkets have made great expansion of its products mix to a significant diversification degree. The new mobile application of the supermarkets is so prepared that it is quite user-friendly for its consumers and the consumers can easily purchase goods from the application that will further enhance the supermarkets sales. For making the new mobile application of the supermarket highly reliable and understandable for the consumers, supermarkets must consider launching the app in multiple languages. This is possible if the deigning of the application is conducted through understand the demographic of users and through launching app in regional languages. To make the mobile a pplication highly interactive the new application must encompass more options. Reference List Almeida, F., Santos, J.D. and Monteiro, J.A., 2014. E-commerce business models in the context of web3. 0 paradigm.arXiv preprint arXiv:1401.6102. Cao, Y., Lu, Y., Gupta, S. and Yang, S., 2014. The effects of differences between ecommerce and mcommerce on the consumers' usage transfer from online to mobile channel.International Journal of Mobile Communications,13(1), pp.51-70. Einav, L., Levin, J., Popov, I. and Sundaresan, N., 2014. Growth, adoption, and use of mobile E-commerce.The American economic review,104(5), pp.489-494. Einav, L., Levin, J., Popov, I. and Sundaresan, N., 2014. Growth, adoption, and use of mobile E-commerce.The American economic review,104(5), pp.489-494. Hew, J.J., Lee, V.H., Ooi, K.B. and Lin, B., 2016. Mobile social commerce: The booster for brand loyalty?.Computers in Human Behavior,59, pp.142-154. Hofacker, C.F., De Ruyter, K., Lurie, N.H., Manchanda, P. and Donaldson, J., 2016. Gamification and mobile marketing effectiveness.Journal of Interactive Marketing,34, pp.25-36. Holmes, A., Byrne, A. and Rowley, J., 2013. Mobile shopping behaviour: insights into attitudes, shopping process involvement and location.International Journal of Retail Distribution Management,42(1), pp.25-39. Izquierdo-Yusta, A., Olarte-Pascual, C. and Reinares-Lara, E., 2015. Attitudes toward mobile advertising among users versus non-users of the mobile Internet.Telematics and Informatics,32(2), pp.355-366. Kim, S.J., Wang, R.J.H. and Malthouse, E.C., 2015. The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior.Journal of Interactive Marketing,31, pp.28-41. Liu, F., Zhao, X., Chau, P.Y. and Tang, Q., 2015. Roles of perceived value and individual differences in the acceptance of mobile coupon applications.Internet Research,25(3), pp.471-495. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Taylor, D. and Levin, M., 2014. Predicting mobile app usage for purchasing and information-sharing.International Journal of Retail Distribution Management,42(8), pp.759-774. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. E-commerce: mechanisms, platforms, and tools. InElectronic Commerce(pp. 51-99). Springer International Publishing. Turban, E., Strauss, J. and Lai, L., 2015.Social Commerce: Marketing, Technology and Management. Springer. 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